The reason why they have succeed in competitive telecommunication market is that not only they build well-connected telecommunication network based on qualified technology, but also take part in social movement actively , pursuing 'Maximizing Happiness', whcih is what they ultimately seek, a goal which goes beyond economic gains.
We call this industry(telecommunication) as a fundamental industry of nation because they are taking essential parts of operating countries and its people. Thus, it shares a strong connection with a society; providing qualified level of living such as stable communication among people. Thus, they should consider a social responsibility as a top priority with making a profit. In this point of view, their CSR principle is well reflected by notion of social responsibility. It is not a one event donation for earing reputation, but build a intimate relationship with a society for a lasting partnership. Above all, They already know when they follow their CSR principles, the fact that they can secure future customers in the long run.
- This is from http://www.sktelecom.com/
SK Telecom is now following the “Maximizing Happiness” philosophy. This reflects a shift in the social contribution program paradigm from merely donating money or holding one-time events to the concept of “social investment” by searching for fundamental solutions to social problems, which are then realized and implemented. SK Telecom’s Community involvement programs focus on six major areas: Social Welfare, Mobile/IT, Education/Scholarship, Volunteer Services, Global Social Contribution, Environment/Culture/Arts.
SK Telecom, as a major power in the global telecom industry, is reinforcing its service and technology leadership by securing innovative technology ideas from promising venture companies. To this end, we make concerted efforts to find high-tech venture companies and make strategic investments in their equity shares.Our venture investments are aimed at securing key technologies for new growth drivers that enhance our business competitiveness. This will also contribute to the sound development of the venture industry.
We are focused on IT and mobile communications technology as well as future-generation technologies such as human interface and intelligent robots. Our venture investments are made in joint efforts with national and international venture capital firms. We fully assist our partner venture companies in securing and growing their competitive edge. In doing so, wee furnish the necessary funds for the development of new technologies in a timely manner. Strong efforts are also made to support them in pioneering overseas markets through our business networks around the world.
What I personally like about this and I am sorry many others do as well, is the visual map for their CSR. We can see what to expect in the future and how there is no particular order for emphasis, but instead a focus on all areas that give any customer, partner, or employee comfort in knowing SK Telecom is a quality, caring company. A company that does more than offer goods and services to the customers but makes a difference and puts the effort where it counts.
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