Comcast is one of the premier cable, internet, and telephone companies today. Comcast is a model for other telecommunication companies out there today by demonstrating hard work and commitment to both their product and customers. In fact the company credo can be found on the website stating, “Comcast will deliver a superior experience to our customers every day. Our products will be the best and we will offer the most customer-friendly and reliable service in the market.” (http://www.comcast.com/Corporate/About/CorporateInfo/Credo.html)
With a company as big as Comcast is and with the close interaction it has with the customers, Comcast is naturally expected to play a role in the lives of the people. Other companies in the telecommunication industry are expected to do the same since the companies can be seen to be inherently a part of the community. And from another standpoint, telecommunication companies, like Comcast, are offered to everyone from the rich to poor. Fortunately for the customers, Comcast makes a point to be active and work favorably for the customers.
Comcast Touchstones
Our touchstones are our values. They define us as a company. They help us achieve consistent financial results. They lay the foundation for our future success. They are:
- Ethics
We will always act with the highest standards of honesty, fairness, and integrity. - Respect
We will show respect for our customers and for each other. - Quality
We will offer the finest and most reliable products available. - Flexibility
We will always be open to new thinking and approaches, as this helps us adapt to an ever-changing marketplace. - Diversity
We will respect and reflect the customers, communities, and cultures we serve. - Employee Focus
We will invest in our people because our company can only be as strong as the people who work here. - Enthusiasm
We will work with an unbridled passion for our customers and for our business.
Of course a company with the impact and importance similar to Comcast will want to provide customers with the best experience; this is because the company needs a strong community. A thriving community means a thriving Comcast or company X.
In 2005, Comcast was selected as the Vendor of the Year by CompUSA. An article illustrates this accomplishing explaining the grading system which took place to select Comcast as the Vendor of the Year. “Comcast excelled in all of the five qualifying categories for this award, which included Quality of Product, Customer Satisfaction, Promotional Support, Merchandising and Corporate Support.” (http://www.comcast.com/About/PressRelease/PressReleaseDetail.ashx?PRID=142)
Comcast is showing leadership by launching “a promotional campaign to persuade cable companies to use electronic ad delivery instead of videotapes. Comcast Media Center's ad distribution network includes companies such as Scripps' networks DIY and HGTV, National Geographic channel, and The Weather Channel. The main focus of the campaign is to get these networks to fully support energy and natural resource conservation by using electronic content distribution technology to download ads and other video assets.” (http://www.ecologicalpromos.com/2009/06/comcast-launches-sustainable-campaign.html)
Comcast held events like Comcast Cares Day are ways to show the customers and communities. The event is a symbol for the thoughts the company holds for communities and by motivating Comcast employees to be active it shows a company care from the top to bottom. “Every year on Comcast Cares Day, we bring together tens of thousands of Comcast employees, their families and friends to make a positive impact in neighborhoods across the country. And last year was no exception. On April 24, 2010, spanning 39 states and Washington, D.C., Comcast Cares Day projects included rehabilitating public parks, planting sustainable food gardens, cleaning up schools and more.” (http://www.comcast.com/corporate/about/inthecommunity/volunteer/comcastcaresday.html)
What we can see from Comcast is that the company is not selling products for themselves in a greedy manner or fashion. What is seen is that Comcast really cares about their product and who it affects. CompUSA benefited greatly from their excellent service, products, and community care which is a reflection of the understanding how Comcast plays a large role in our communities. From the environment, to community interactions, to affordable products, Comcast is an example of a responsible company. Many people benefit from the company’s hard work and most importantly the customers’ are benefiting the most.
Even Though the original goal of corporations is pursuing profits, they have to consider they also consist of society. Thus, they have to think about outcome what they sold such as it affects environment, education..to harmony with society.
ReplyDeleteThis is a thought provoking analysis of Comcast. You are absolutely right that the company must focus on the customer. From an outsider's view point, it is hard to judge customer satisfaction with telecomm companies. However, other industries can learn a lesson from the airline industry where poor service at high prices has driven customers else where. Especially during a tight economy, people are cutting back on expenses, and are more likely to make a switch from an unsatisfactory company to a better company, if they are not getting their money's worth.
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