Verizon is a leader in corporate social responsibility. Verizon pursues corporate social responsibility, in part, through the Verizon Foundation. Established in 2000, the Verizon Foundation centers its attention on education and literacy along with safety and health. Some examples of the good that Verizon is doing include a $15,000 grant to Operation Homefront Georgia. This grant will help provide aid to families who have servicemen and servicewomen protecting the United States overseas. Another example of Verizon showing corporate social responsibility is its $50,000 dollar grant to the Brave Kids organization. This grant will further Brave Kids cause of helping kids who have special needs.
Verizon has a fascinating mission statement. What caught my attention was their commitment to make sure the customer is number one. Now, many companies will say such a thing, but will really focus on their shareholders. While I do not deny that Verizon makes their customers their top priority or assert that Verizon puts the good of the shareholders up front, I do believe that Verizon strikes an appropriate balance between the two, where both parties are content with their position. The following statement reassures me of their dedication to the customer: “By focusing on our customers and being a responsible member of our communities, we will produce a solid return for our shareowners….” Verizon’s dedication to their customers and their actions to improve communities shows that they represent a corporation, employees, and shareholders who have a mindset not just to make a profit, but to look after the country that enabled their success.
Information obtained from:
http://www22.verizon.com/jobs/who+we+are/mission/mission.htm
http://foundation.verizon.com/about/press/newstory_brave_kids.shtml
Blancing both the stockholders and the customer is difficult thing, and should not miss both of them. Social responsibility of corportion is that becoming member of community, whcih can contribute to not only themselves, but all stakeholders surrounding them
ReplyDeleteI would like to say it is ironic that between our posts' we can find similarities among two the nations largest telecom corporations beyond goods and services: Verizon and Comcast. Their dedication to a strong community and business is one of the reasons why they have become the "powerhouses" they are today. Companies should look at Verizon and Comcast as an example of how I company should conduct themselves. At the end of the day a business plays a large role in our society and we like to see businesses realize there is more than making a buck, especially when those businesses succeed.
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