A year ago the Wholesale Application Community (WAC) came together from an alliance of “major organizations in the telecommunications industry” (http://www.sap.com/press.epx?PressID=14765). SAP being the service provider that has now allied with WAC, has moved the power in the hands of the mobile application providers. The goal of WAC is to “simplify the development, distribution, and sales of mobile applications across heterogeneous platforms and multiple operators via a unified software development framework” (http://www.sap.com/press.epx?PressID=14765). SAP already has 81% of the top service providers as clients which is huge for those companies who make up WAC (http://www.sap.com/industries/telecom/index.epx).
Companies trying to make an impact in the decisions of service providers will have more control and influence than they probably ever had before. For the consumers who use either or both products, there will be hope of improved services from both of the groups. There has been a recent stir in increasing the accessibility people have to spending money via mobile phones; this will undoubtedly effect not only the applications but the businesses providing a means of purchasing their products.
Aside from noting the interest in potential revenue opportunities the SAP press release has not stated any specific area in particular or other incentives for the alliance outside of improving relations. Seeing such an increase in mobile phone usage one can see why a provider would seek close relationships with the complementary products to their own. The actions will surely be noted by the public as most likely anything done during the alliance via the alliance will impact the majority of the world.
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