Microsoft and Toyota have recently paired up for a new marketing platform.
Q: What do they want to do?
A: Connect your home phone, smarthphone, and car; all by telecommunications.
Customers of Toyota and Microsoft products will be able to look forward to improved and new experiences as car owners. "Imagine using this platform to regular your vehicle’s temperature from the phone, or even check your car’s battery level remotely while optimizing the process of charging the car whenever it is cheaper to do so", Edwin Key wrote (http://www.ubergizmo.com/2011/04/microsoft-toyota-team-up-for-automotive-telecommunications-platform/). Consumers can know, from anywhere they are, how their car is currently. Do they need to recharge it? They can even control a number of components by a cell phone. Depending on how the cell phones can interact with the car, maybe driving and fiddling with car temperature/music will now be safer. All customers of hybrids and electric cars can expect this to be a part of their life in 2012, once all of these options hit the market.
An interesting point about this new relationship is in the B2B and B2C services that are happening. The two businesses are not only contracting with one another but consumers are also benefiting from this new partnership. A positive in the relationship is that it will also promote potential consumers to buy ecologically friendly vehicles. With an increasing emphasis on being "green" the telecommunication relationship should benefit the two businesses and the planets ecosystem.
With the help of telecommunications and advancing technologies we can expect to have more relationships between two businesses be established based on telecommunications.
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http://www.ubergizmo.com/2011/04/microsoft-toyota-team-up-for-automotive-telecommunications-platform/
While this may sound like an attractive idea, I believe you should address what the expected consumer response will be. A major down side to luxury cars has been the cost of maintenance and the fact that they break down more easily because of all the fancy add-ons. While people will continue to buy luxury cars, from the content of your post, it sounds like Toyota(not Lexus) is trying to market these cars along the line of something similar to the Prius. The added maintenance cost and downtime of the cars because of these add-ons could dampen middle class demand for these cars.
ReplyDeletewe can check out the telecommunication is expanding its domain by combining with other business sectors.It will bring about the synergy effect among industries, and attract customers to spend money on purchasing cutting edge vehicles
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